Case Study #1: New Patient Acquisition
SERVICES PROVIDED
Strategy Development
Organic Facebook Management
Copywriting
Content Creation
Data Analysis
Blog Writing
CHALLENGE
As a busy urgent care facility with limited social media management experience, the client's Facebook page was posting content inconsistently with only 67 followers. All posts were related to advertising the urgent care's healthcare services, but there was no effort focused on bringing in new patients or increasing the number of followers through offering value.
SOLUTION
SQ started by analyzing both the current audience on Facebook and the current patient pool to create a strategy which balanced posting the urgent care's healthcare services with engaging healthcare information that would be beneficial to the specific audience.
RESULT
Through organic social media posts, SQ increased followers by 4,000 and increased in clinic patients by 20% along with establishing a reputation as a credible source of healthcare information for the community rather than an urgent care that solely uses social media to push its services.
Healthcare Marketing Agency
Case Study #2: Sign Up Conversion
SERVICES PROVIDED
Facebook Pixel Implementation
A/B Testing
Strategy Analysis
Campaign Management & Optimization
Conversion Tracking
CHALLENGE
The hospital client wished to start hosting bariatric seminars at their hospital locations, but were unsure whether people would be interested or attend to make it worth the effort. The client wanted to put this to the test through social media and decided they will go through with the seminars if a minimum of 50 people signed up for the first session.
SOLUTION
SQ used a pixel along with A/B testing on Facebook to determine which ads would lead to the most seminar sign ups and went through many campaign optimization rounds to ensure that money is being used efficiently to push the most effective ads which will drive the seminar sign ups.
RESULT
SQ was able to exceed the goal by 100% by getting 100 seminar sign ups - 50 signs ups more than the original goal. The client was very excited to see these results and made bariatric seminars a permanent part of their hospital system.
Case Study #3: Purchase Conversion
SERVICES PROVIDED
Campaign Management
Target Audience Analysis
Facebook Pixel Implementation
Tracking Purchases
CHALLENGE
The medical device client would like to build pre-launch awareness around a new flash glucose monitoring system that will be released in a few months so that people will be familiar with the product and purchase it right after it is launched.
SOLUTION
SQ's strategy for this campaign project relied heavily on audience analysis to determine exactly who would be most likely to prioritize purchasing the product after its release, aside from the obvious 'diabetes' target audience.
RESULT
SQ was so successful building awareness around the product that there was a record number of purchases after it was launched (compared to the purchases of comparable medical devices in the past).